Redesign of the logo Milkiland. See the logo www.milkiland.nl

AAN DE SLAG

Datum start: 27-03-2014

Datum einde: 25-04-2014

Totaal budget: € 479.00
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Het begon allemaal met een idee...

Een korte, interactieve gids hielp hen hun ontwerpstijl te ontdekken en legde precies vast wat ze nodig hadden.

Behoefte

1) create a new logo Milkiland for use it as a product brand for Premium semi-hard cheese and cream-cheese, cottage cheese, butter, whole milk products, dry milk products.
2) the only constant thing to keep from the current corporate logo is the word Milkiland. All the other elements of the current logo including colour, font, etc., could be changed or removed
3) the logo should have a simple outline, shape to place it against any background of the package
4) the colors could be blue, green, white, red or any other natural colors to support the idea of dairy products

Why do we need that?
1 The corporate logo Milkiland does not fit for sales of European cheese on the markets of Ukraine, Russia, Asia and other countries.
2 It doesn’t correspond the meaning of cheese or dairy products from the Western Europe. Dutch origin is especially valuable
3 We need to compete with a German brand Hochland (Hochland Kaasland)on the Ukrainian, Russian and other Eastern markets.
4 We can compete if we have a rather Dutch name and image of the brand

The other Competitors:
Arla, Milkana, Valio, Bel, President (Lactalis), Milchland

Bedrijfsomschrijving

Doelgroep

Kleuren, favoriete logo's, must haves

Designer: apdsgn apdsgn
logo-apdsgn-kFOwSQhk

apdsgnapdsgn

Dear Yevhen,

I worked in some new ideas according to what you mentioned in a previous message. Please let me know if any of these concepts feel better for Milkiland and if you need any modifications.

YevhenYevhen

the font like hand written is not good
see Hochland - that is the competitor to be in the line with

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logo-apdsgn-jd5DeYJk

apdsgnapdsgn

Dear Yevhen,

I worked in some new ideas according to what you mentioned in a previous message. Please let me know if any of these concepts feel better for Milkiland and if you need any modifications.

YevhenYevhen

rather milky, not connected with cheese

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logo-apdsgn-j0lUqfvk

apdsgnapdsgn

Dear Yevhen,

I worked in some new ideas according to what you mentioned in a previous message. Please let me know if any of these concepts feel better for Milkiland and if you need any modifications.

YevhenYevhen

This is really good and one of the best for the moment, but not final
thanks

apdsgnapdsgn

Thank you for the rating and feedback Yevhen, could you please let me know what would you like different or what would you prefer to adjust in this option so I can move forward more strategically. Thanks in advance and looking forward to your comments!

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logo-apdsgn-hm83Ev9k

apdsgnapdsgn

Dear Yevhen,

I worked in some new ideas according to what you mentioned in a previous message. Please let me know if any of these concepts feel better for Milkiland and if you need any modifications.

YevhenYevhen

milky, not bad, but not bright for premium cheese like Hochland logo is

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logo-apdsgn-Y3Thm6ls

apdsgnapdsgn

Dear Yevhen,

Here is an idea for the Milkiland logo. The color palette is very similar to the old one but now it's a bit bolder but abstract at the same time. Please let me know if the style fits your goals or if you need any modifications. Happy to help.

Best regards,
apdsgn

YevhenYevhen

Hello,

it's sunny, funny, milky, but does not fit for cheese. We make cheese.

When "Milkiland" written in white it is not good

apdsgnapdsgn

Thank you for the quick and constructive feedback! I will take a different direction and show you some new ideas soon.

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