A logo & corporate identity for an innovative dental webshop

AAN DE SLAG

Datum start: 24-07-2014

Datum einde: 15-08-2014

Totaal budget: € 150.00
WINNAAR
Book cover
koudwater

Het begon allemaal met een idee...

Een korte, interactieve gids hielp hen hun ontwerpstijl te ontdekken en legde precies vast wat ze nodig hadden.

Behoefte

We would like for you to design a logo and a corporate identity. The logo will be used in our webshop, and the identity in invoices and other writing documents. We would like them to show reliability, service and a sort of freshness or innovativeness.

The webshop will have different names: autoklaven-shop.de, and autoclaven-shop.nl, autoclaven-shop.be, and possibly more later. We would like a logo where this can be easily changed.

Bedrijfsomschrijving

Autoklaven-shop.de started with selling sterilizers (autoclaves) in the Netherlands. Our way of working and excellent service was received so positively that we decided to attempt to generate the same feeling for potential German customers.

We are:
- Reliable
- Affordable
- Clear
- Transparent
- Flexible
- Simple
- Young
- Smart

Doelgroep

Our target groups are German dentists, dental hygienists, prosthodontists, general practitioner, veterinarians and tattoo-shops. It is a predominantly conservative group, yet the ones going online to buy products are probably more innovative.

Kleuren, favoriete logo's, must haves

We like a fresh, light blue color, and white (associates with cleanness).

Designer: koudwater koudwater
logo_huisstijl-koudwater-CvEKXsh6

Geen commentaar

autoklaven-shopautoklaven-shop

Thank you! As a last request, we would like to see what the logo looks like with another color letters: #08a9e1 (a slightly darker blue). Could you post that so we could see how that looks?

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logo_huisstijl-koudwater-Hrq0RzJA

koudwaterkoudwater

And here with the slightly darker blue.

Stefan

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logo_huisstijl-koudwater-3G17u5Fw

koudwaterkoudwater

And a little more concrete one here.

autoklaven-shopautoklaven-shop

Very awesome! Could you change the logo to have the following names:
autoclaaf shop
autoklav shop

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logo_huisstijl-koudwater-2dhP6Crw

koudwaterkoudwater

Changed the lines with the waved forms now, now I see what you meant ;)

Stefan

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logo_huisstijl-koudwater-iNtFoQca

koudwaterkoudwater

With small adjustments.

autoklaven-shopautoklaven-shop

Thank you for your clearly improving input! We like the minimalism, font, color and focus. The only thing is, we are afraid our clients will not recognize the three lines for 'sterilizable'. Could you make that more concrete?

The logo for 'sterilizable' is the middle one in this image (the three wavy lines):

http://www.wh.com/mam/images/whcom/global/dental-newsroom/reports-and-studies/restoration-prosthetics/thermodesinfizierbar-icon.jpg

Can you do something with that? :)

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logo_huisstijl-koudwater-YUngwOOW

koudwaterkoudwater

Hi,

I have dealt with your feedback.

As you can see the focus is now more on 'autoklaven'. I also made it more transparant and flexible; you can see the three lines in it in too different ways (talking about details; you can also see the 's', 'u' and 'n' - in an abstract - way in the logo).

Finally, its even more minimalistic; which makes it more powerful.

Stefan

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logo_huisstijl-koudwater-KTfnzUW0

Geen commentaar

autoklaven-shopautoklaven-shop

Thank you for your redesign! We like the minimalism, yet we feel that it is not expressive enough. For more flexibility, you are allowed to remove the .de and the - in the middle, we decided that the logo could be autoklaven shop / autoclaven shop. At the moment the focus seems on the 'shop', could you put the focus on the autoklaven, and not use a capital A? Can you do something with this feedback? :)

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logo_huisstijl-koudwater-cvxvgeW0

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autoklaven-shopautoklaven-shop

Dear koudwater, thank you for your input!

(this feedback is for both your designs, even though we like this one better)
We like that the logo is horizontally oriented and that it feels lightweight. The colors are also fresh and what we expected. Yet it still feels slightly old-fashioned; maybe it could be more minimalistic? Also, we don't get the symbol on the left: do you think you could use something more concrete/symbolic (such as the three lines that symbolize that product can be sterilized)? We really like how you made the logo flexible to use with different domains!

Can you do something with this feedback? :)

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logo_huisstijl-koudwater-cJeCsm80

Geen commentaar

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