Het begon allemaal met een idee...

Behoefte

De Nederlandse Academie (The Dutch Academy) is looking to change its corporate identity. Changes include a name change, from ‘Nederlandse Academie voor Psychotherapie’ to ‘De Nederlandse Academie’ and a change in number and variety of educational courses.

In designing the new logo the designer should be aware of the fact that De Nederlandse Academie will feature at least three labels (in addition to / besides the central logo): De Nederlandse Academie voor Psychotherapie, De Nederlandse Academie voor Counseling en De Nederlandse Academie voor Coaching. Thus the logo should offer space / possibilities to be able to vary in subtitle / label.

De Nederlandse Academie would love to see clever (subtle, not too obvious) use of the first letters spelling DNA, but this is not a strict demand at all.

De Nederlandse Academie current logo features a goddess called ‘Psyche.’ As shown on http://www.academie-psychotherapie.nl The vote on whether De Nederlandse Academie likes to keep this image is still out. If you feel De Academie should keep it, then demonstrate how (and perhaps how to evolve her into a more present day look), if you feel the academy is better of without it, or with another symbol / figure / icon do feel free to open eyes.

About us

De Nederlandse Academie is a well-established famous Dutch educational institute, accredited by the European Association for Psychotherapy, that provided thousands of students with post-graduate / post-master academic and professional degrees in the past three decades. Contributing directly and indirectly to the (mental) health, happiness and wellbeing of an even larger demographic.

Words De Nederlandse Academie and its students live by are compassion, connection, respect, depth, meaningfulness and vitality.

De Nederlandse Academie believes we are heading towards a new era. An era described by some as singularity. An era that marks a big evolutionary step. An era that calls for substantial knowhow with regard to change and change management.

Target audience

Students today flock to Amsterdam from all parts of the country. Ages ranging from 22 to 62, with a slightly more dominant demographic of women in their early thirties. This target audience will change now that De Nederlandse Academie starts with a new post-secondary education, or third level education (called HBO in Dutch) which means the academy looks forward to welcome younger students (starting at an average age of 18) on board as well.

Key take-aways

* Personal professional
* Integrative philosophy
* Client based instead of therapy based
* Path leader to fulfilling, meaningful and happy lives
* Knowhow to change

De Nederlandse Academie leads the way in getting people to move again to achieve their goals and be successful in their lives, as human being, as individuals in society and as professional therapists, counselors and coaches.

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