Het begon allemaal met een idee...

horizontal logo with shadow on "A" letters, black background

Horizontal logo version, with 3d-like- shadow-effect made on the letter "A"

...or, a horizontal concept: also based on the LL = T ;clean, simple, functional as well

logo presentation [on glass, different color combination]- with two arrows and extended "T"

Logo presentation [dark background - steel]. My concept is to combine "LL" of "All' - one rotated, and make the letter "T" out of them. The design is original, minimal, well balanced, clean and functional.

[two arrows are optional]

logo presentation - one arrow in the neg. space

[of course, the font can be different as well, and the words can be also horizontally aligned, but this is the basic concept]

logo presentation [white paper]

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Here is my concept for your logo based on combination of the aligning of the letters in a specific way to form a balanced, clean and simple shape  with a trade symbol - an upward arrow in its negative space [or two arrows, that according to your preference can be adjusted to be both upwards, or both directions]
In the logo presentation files there are some small variations [with extended "T" to underline "A", with streight "T"-side lines or aligned to the angle of the letter "A".The color combinations can be also adjusted to your wishes/needs.
The design is clean, simple, suitable for online and offline media. It works great in full color and black-and-white, at all sizes and on different backgrounds and materials.  Your feedback  is welcome. Please, don't forget to enlarge/click on the image to see the actual colors and details of the logo and the presentation files.

PS your feedback in Dutch or English is welcome