Logo design for fighting organ trafficking

AAN DE SLAG

Datum start: 03-09-2012

Datum einde: 17-09-2012

Totaal budget: € 299.00
Nieuwste inzending
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Het begon allemaal met een idee...

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Behoefte

We wish to have a logo that portrays and captures the nature and goals of our project. This project is unique: it is the first project, funded by the European Union, that aims to fight the international traffic in human beings for the purpose of organ removal. This crime is one of the most abhorrent global crimes that we witness today.
The nature of our project: with ‘nature’ we mean our focus and topic of research: people that are trafficked for their organs. The most common organ that is traded, is the kidney.
The goals of our project are:
1. to increase knowledge about human organ trafficking
2. to raise awareness among target groups
3. to organize an expert meeting where organ trafficking experts and competent authorities can express their views on project results
4. to provide recommendations to improve the non-legislative response to organ trafficking

Our target groups are:

1) Judicial and law enforcement authorities
2) Transplant professionals
3) International organizations
4) Human rights NGOs

Bedrijfsomschrijving

The Erasmus Medical Center – University Hospital Rotterdam is the initiator and coordinator of the project. The project has 5 beneficiaries (partners): Erasmus MC (The Netherlands), Lund University (Sweden), Transplant Services Foundation (Spain), SACRI (Romania) and the Bulgarian Center for Bioethics (Bulgaria.

In addition, we have some very important associate partners, amongst which European Police Office, United Nations, Eurotranspant and the European Society for Organ Transplantation.

Thus: there is not just one company involved: this is a consortium that consists of 14 European and international institutions, including hospitals, professional transplant organisations and international organisations.

The European Commission HOME AFFAIRS Programme funds the project. This department of the Commission addresses the prevention and fight of organized crime in the European Union.

Doelgroep

Our target groups are:

1) Judicial and law enforcement authorities
2) Transplant professionals
3) International organizations
4) Human rights NGOs

Kleuren, favoriete logo's, must haves

Unique feature of the project is that it aims to connect these target groups – to bring them together to share information and knowledge about the crime.

The project is based on the concept of sharing, visibility, connecting people, openness. We wish to have a logo that is simple, strong and that ‘sticks’ in one’s memory. No photo.

Colours and logos should represent the fight of crime.
The contest might be followed by a contest for a website design.

Designer: Adam Adam
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AdamAdam

Hi,

My proposal for your logo.

The white lines on the globe represent cuts and international traffic at the same time.

The scar is seen when an organ(kidney) has been removed.

Also the letters of the word HOTT are cut.

The red line puts a stop an all this.

I'm curious about your feedback.

Regards

Adam

HOTT projectHOTT project

Hi Adam,

Here is our feedback:

We like your design, however we realized we haven't been clear in our description.

The title of our project is "THE HOTT PROJECT". our subtitle (should preferably come underneath title) is: 'combating trafficking in persons for the purpose of organ removal'

We hope this is possible (to mention subtitle under title)

Further: we really like the globe design and the red line. Please leave the letters of the word HOTT uncut and maybe a different letter type.

Perhaps the scar can be replaced by something that portrays the organ more clearly, perhaps a small kidney (in the globe?) would be nice.

We look forward to the new design.

Thanks and best wishes,
frederike and marian

HOTT projectHOTT project

Beste Adam,

Hoewel we het logo erg mooi vinden (ook je laatste ontwerp) is onze keuze toch op een ander logo gevallen. Heel veel succes en groeten, Frederike en Marian

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