Logo for Guesthouse / Adventure tours on Cape Verde

AAN DE SLAG

Datum start: 04-03-2015

Datum einde: 03-04-2015

Totaal budget: € 229.00
Nieuwste inzending
Book cover
mot

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Behoefte

We need a logo idea for our guesthouse
We want to expand our guesthouse with adventure tours
The guesthouse is located on the beach
Name: The Travellers

Overall experience
THE TRAVELLERS is a label for the adventurous tourist. It will host an atmosphere of Adventure, Comfort and Relaxation.
Sustainable – Nature and eco
Beachcabins – great cabins in the beach
No-Stress; which is the island motto. It will be what our guests experience by our spacious design and calm staff.

The Cape Verde experience: we will use local culture, nature and history to decorate the cabins. Pictures and stories of the island will be used to create this experience.

The Beach/Island Experience: Furniture made of reclaimed items brought by the sea, sailing material (showing the heritage of the Cape Verdean naval tradition) and beach comfort (such as hammocks, lounge area and providing beach towels)

The Adventurer, The Great Discoverer, The Traveller – Experience: items such as old leather suitcases, photo cameras, maps, globes, compasses and pictures. It will have an 18th century Africa explorer feel, with a 19th century Jules Verne look while having 21st century comfort.

Lean and Perfect: Every item will be designed to add to the experience without wasting resources.
Comfort: While the Cabins have a basic adventure look, the comfort level is high. For example, a bed is of basic wood design; the matrass is thick and soft, lined with beautiful clean crisp white bedding.

Bedrijfsomschrijving

The Why:
We believe tourism should leave a positive footprint. It shouldn’t spoil the landscape, cause pollution or exploit the local economy.

The How:
We believe tourism can empower local entrepreneurship and stimulate new job creation. It can even help remove existing negative footprints and leave it cleaner and better than before. We belief you can create this positive footprint while exploring a culture in an authentic way, having an adventure and relaxing & reviving holiday.

The What:
On a remote location on Cabo Verde, build 12 self-sustaining cabins and offer ‘no stress’ full-service.
Empower local entrepreneurs and stimulate the (sustainable) tourist industry.

The Travellers Beachcabins:
We want to create a Safe Haven for travellers, who want to have a beach experience,
...to relax,
...to reload
...to have an adventure and return with stories to tell.

Doelgroep

Primary
young "flash" packers - Backpackers with money (who have finished studies and now have a career)
People who loved to backpack but now want some comfort (and still have the adventure)
Age group 25-40y

additional
Similar but with kids
Young parents with kids 4-12y

secondary:
People who are looking for surf (wave, wind and kite), turtle volunteering, diving, whales, yoga, Africa (light), desert / oasis fauna

Kleuren, favoriete logo's, must haves

We love the global explorer look & feel from the 18th century combined with 19th century Jules Verne (copper), and a 21st century comfort / relaxation / spa

Colouring would like to see: either:
1. blue/green, white ( 33cccc )
2. brown (adventure style) copper

Designer: belgajules belgajules
logo-belgajules-aXObfMDw

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belgajulesbelgajules

Dear "The Travellers" Team
please find attached my submissions. (2 options) I am myself a flashbacker and can pretty much identify myself with your setup & idea.


In my designs i wanted to incorporate the following and draft a concept that is:

• emotional & compelling
• can tell a story
• fresh & organic
• fun yet serious

Remember: Your logo is a referent, a symbol, a reminder of your brand.

But your brand is a story, a set of emotions and expectations and a stand-in for how we think and feel about what you do.

In the end your logo is just pixels. What you deliver will make the difference.

Looking forward to hearing from you. Rainy greetings from Belgium
Julia

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