Het begon allemaal met een idee...

A variation.

Feedback is welkom.

Greetings Mark

Hi Mark,
Visually i like (all) your designs. That is not the issue.
But we would like to use a logo that represents someting about our company, it should symbolise who we are or how we are different than all the other small consulting firms. Someting that we can identify ourselves with and proudly put it on our business card, website etc.

Pls explain what your thoughts are behind the design because this might help us to get inspired and see the symbolism in it - then it might all come together!
adri

Our second proposal for your logo, we have the inc and the item is added as you requested, further explanation logo: half circles forms the right strategy an entire circle that goes for the color, transparent color of the logo stands for the clarity and transparency that the company wants to convey and how they will continue with the company the stronger the color and the strategy become tighter.

feedback is welkom

Mark

hi mark,
thanks for this next version. I like the words and colours, good. I do see two logos, is that intentional, cant see much difference between them?
To be honest i do not quite get your explanation. do you mean that each ball (consisting of two halves) represents a strategy and that it becomes clearer the more you move upwards? I do not really feel a strong connection with our firm's approach yet.
Are you able to try a slightly different idea?
Adri

The second logo is fuller and more lustrous made​​. It is one of many examples that we can make. Would you like us to continue with this idea or want a completely different logo?

Our first proposal for your new logo feedback is welcome.

Kind regards Mark

You can click on the image for the actual size and color

Hi Mark,
Good start!
I really like the visual aspect of this logo. I like the colours, the simplicity and it's business like.
Would really be interested in some more explanation of your thoughts and how it relates to our approach & vision in strategy consulting:
What do the half circles respresent? Why four and why are they halved. And why is one blue-blue and most visible?
I feel that the font size of the name should be all similar. "Inc." (with a dot) in STRATEGIES INC. is not denoting a legal form but the differentiating part of the name of our company. That is what it is all about.
Hope to see some further design from you!