Logo for small strategy consulting firm
Wedstrijd gegevens:
- Wedstrijd van: Adri.Kraa@gmail.com
- Categorie: Logo
- Totaal budget: € 100.00
- Datum start : 23-08-2012 18:24
- Datum einde : 06-09-2012 18:18
- Status : Beëindigd
- Benodigde formaten: jpg,pdf,
- Relevante bestanden: Geen
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Beschikbare talen:
- Aantal inzendingen: 65
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Respons opdrachtgever:
laag hoog
Behoefte:
The name "STRATEGIES INC." should in a way be explained through the logo- as it signifies our views and approach on strategy consulting.
Yes, the name is a bit of a (simple) wordplay for a strategy consulting firm, but the other thoughts behind it relate to the "INCORPORATED"; we help to create strategies that are "Combined, Joined and United into a Structured, Integrated and Coherent Whole" (according to the dictionary). See more on this company approach below...
Looking forward to your ideas!
Bedrijfsomschrijving:
STRATEGIES INC. is an independent boutique consulting firm, advising (inter)national corporations and ambitious start-ups on their growth strategy creation, new business development and organisational transformation.
We believe in a Structured approach: First, harvesting deep external insights and Combining that with the company's real internal potential. Then, Jointly building holistic (Coherent) strategies from the discovered growth opportunities. Finally, Uniting and organising the company to realise the strategy and develop the business as a Whole.
Doelgroep:
We (want to) work for both large multinationals as well as start-ups with international ambitions. Clients could come from various industries but with the common denominator of rapidly changing markets - giving our clients an opportunity and/or need to adapt to this.
STRATEGIES INC. can provide 3 types of service, written as: "Analyse - Strategize - Realise". This could be part of the logo, a subheader?
(as it also indicates our approach...)
Kleuren, favoriete logo's, must haves
Not a direct preference for colours (although we like orange...) but the logo should not be too fancy or complex. It should come across on a business card and website.
The name STRATEGIES INC. should be there and possible our type of services as subtext: "Analyse - Strategize - Realise".
It should create trust through simplicity, clearness and the message it conveys. After all, it is about the content of our support - not the packaging..
Budget Media
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Toelichting van de designer Budget Media :
A variation.
Feedback is welkom.
Greetings Mark -
Adri.Kraa@gmail.com zegt :
Hi Mark,
Visually i like (all) your designs. That is not the issue.
But we would like to use a logo that represents someting about our company, it should symbolise who we are or how we are different than all the other small consulting firms. Someting that we can identify ourselves with and proudly put it on our business card, website etc.
Pls explain what your thoughts are behind the design because this might help us to get inspired and see the symbolism in it - then it might all come together!
adri -
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Toelichting van de designer Budget Media :
Our second proposal for your logo, we have the inc and the item is added as you requested, further explanation logo: half circles forms the right strategy an entire circle that goes for the color, transparent color of the logo stands for the clarity and transparency that the company wants to convey and how they will continue with the company the stronger the color and the strategy become tighter.
feedback is welkom
Mark -
Adri.Kraa@gmail.com zegt :
hi mark,
thanks for this next version. I like the words and colours, good. I do see two logos, is that intentional, cant see much difference between them?
To be honest i do not quite get your explanation. do you mean that each ball (consisting of two halves) represents a strategy and that it becomes clearer the more you move upwards? I do not really feel a strong connection with our firm's approach yet.
Are you able to try a slightly different idea?
Adri -
Budget Media zegt
The second logo is fuller and more lustrous made. It is one of many examples that we can make. Would you like us to continue with this idea or want a completely different logo? -
Deze wedstrijd is gesloten. Commentaar geven is niet meer mogelijk.
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Toelichting van de designer Budget Media :
Our first proposal for your new logo feedback is welcome.
Kind regards Mark -
Budget Media zegt
You can click on the image for the actual size and color
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Adri.Kraa@gmail.com zegt :
Hi Mark,
Good start!
I really like the visual aspect of this logo. I like the colours, the simplicity and it's business like.
Would really be interested in some more explanation of your thoughts and how it relates to our approach & vision in strategy consulting:
What do the half circles respresent? Why four and why are they halved. And why is one blue-blue and most visible?
I feel that the font size of the name should be all similar. "Inc." (with a dot) in STRATEGIES INC. is not denoting a legal form but the differentiating part of the name of our company. That is what it is all about.
Hope to see some further design from you! -
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