Na 20 jaar re branding dus aanpassing logo

AAN DE SLAG

Datum start: 07-03-2019

Datum einde: 09-04-2019

Totaal budget: € 369.00
Nieuwste inzending
Book cover
masterbrandy

Het begon allemaal met een idee...

Een korte, interactieve gids hielp hen hun ontwerpstijl te ontdekken en legde precies vast wat ze nodig hadden.

Behoefte

Briefing in het Engels, evt. correspondentie kan natuurlijk in het Nederlands!


Name change
From:
psps consultants
export & investment services

To:
psps business abroad
international business development

We have used psps for 20 years, the addition 'consultants' is not always regarded positive in some countries. We want more immediate understanding of what it is we do.

IMPORTANT: WE ARE CHANGING THE LOGO BECAUSE WE ARE CHANGING THE NAME, NOT BECAUSE WE ARE UNHAPPY WITH WHAT WE CURRENTLY HAVE. WE LIKE THE LABYRINT AS A VISUAL METAPHOR FOR OUR WORK; IN ITS CURRENT FORM HOWEVER- WITH A "C" IN THE CENTRE - IT DOES NOT MATCH WITH OUR NEW NAME. THAT SAID, WE DO NOT SEE ADDED VALUE IN EMPHASIZING THE PSPS PART OF OUR NAME IN A VISUAL, AS THIS DOES NOT ADD MEANING/EXPRESSIVENESS TO THE LOGO AND WHAT IT IS WE DO. PLS. UNDERSTAND THAT THE LACK OF EXPRESSIVENESS IN OUR CURRENT NAME IS AN IMPORTANT REASON TO CHANGE IT IN THE FIRST PLACE. SMART SOLUTIONS TO ADAPT AND UPDATE OUR CURRENT LOGO ARE THEREFORE ALSO VERY WELCOME!

Our demands/expectations
The current colours are e02d29 rood, 6c6d6c grijs. We would like to stick to those colours.
We like the combination of word and image logo components. We like the idea of being able to use these components separately.
The image logo (the square or whatever it will turn into) should be recognizable from a distance. We should be able to use it even in small versions (i.e. business cards).
We would like to stick to lower case lettertype
We do not prefer the use of gradients
Would be preferable if the logo can be used on a white as well as a black background
Pls. do not use stock vectors
Pls. be aware that small adjustments are also welcome. In the current image logo (the square) there is a "C" in the middle, which referred to consultants; this is not relevant anymore in the new name.





Bedrijfsomschrijving

Briefing is in het Engels, correspondentie kan vanzelfsprekend in het Nederlands

Who are we?
psps develops international sales- and distribution networks, for Dutch and foreign SME’s. Our geographical focus is on the UK, Benelux, DACH region and US. Our customer base comprises of private companies as well as public trade- and investment promotion organizations. Our investment services: numerous business development trips since we started in 1999, created an extensive CRM database, helping us to identify Dutch investors (FDI), in commission of foreign regions and countries.

Our 'why"
Success on international markets is all about building meaningful, long lasting human relationships. Understanding how cultures and markets differ, helps us to gain people’s trust. In doing so, short term business results convert into long term success on international markets. This is our clear commitment, to Dutch and international customers, public as well as corporate.

Our pay-off
BUSINESS ABROAD: GET CONNECTED, GAIN TRUST, GENERATE REVENUE

Doelgroep

We work for individual Dutch and foreign companies, as well as for public organizations in the fields of trade and investment promotion. As an example: we have been preferred supplier for RVO (Rijksdienst voor Ondernemend Nederland, also called Netherlands Enterprise Agency), organizing trade missions on their behalf. We work for similar organizations abroad. Our target groups are therefore not only Dutch but international.

Kleuren, favoriete logo's, must haves

Pls. also see briefing above. We like the use of lines versus gradients, lettertype lower case. We also like the fact that our image logo adds a certain meaning to the logo. It was meant as a labyrint, assisting organizations and companies to find their way. The "c" in the centre referred to consultants; that is not relevant anymore in the new name. We were fond of the image logo as such. Be careful, that use of forms and colors can mean different things in different countries.

Designer: demetriax demetriax
design_logo-demetriax-6mZFiyrA

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ReclameNozemReclameNozem

I think it looks f.king awesome!

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Peter SandersPeter Sanders

Clear explanation of the logo. However, we are unsure whether the logo would hold the same value without the explanation. A lot of people would not recognise the two separate elements and instead see it as one.

demetriaxdemetriax

Hi, thx for your feedback.
U're right, but what is interesting is also the second reading, the discovery, calling to mind.
Many logos are based on this second reading, for example Carrefour (https://www.creads.fr/app/uploads/sites/1/2016/11/ficwfeawoeovkgdswhvozvjuob8@750x294.jpg), or TGV (http: / /cdn.secouchermoinsbete.fr/medias/images/logo-tgv.jpg).
The logo may also have a less direct shape at first reading but with a background and an smart shape at second reading.
It's what i think :)

ident Corp Brandingident Corp Branding

Mmmm Peter, I think you will find that will 'fill in' (in print) and is blurred (see preview) on screen, at smaller sizes. One of the stipulations in your briefing).

demetriaxdemetriax

Mmmmm thanks for tout coment Ident Corps Branding but i do this job for 20 years ago so i know what i do.
Please talk about your projects and not about the other one

demetriaxdemetriax

Mmmmm thanks for tout coment Ident Corps Branding but i do this job for 20 years ago so i know what i do.
Please talk about your projects and not about the other one

CreatorCreator

@ident Corp Branding: why are you reacting on others page? This is not how it should be. Your trying to influence the owner of the contest. Not very chique.
@Demetriax, good work.

demetriaxdemetriax

@Creator, thx for your comment, u know i guess "Ident Corp Branding" is a bit young so we have to apologize him ;)

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