Het begon allemaal met een idee...

Behoefte

Hangry (adj.) "A feeling of intense anger and irritability caused by lack of food."

"Hangry Streetfood" is a brand new food truck and catering service that delivers high quality modern streetfood. It is inspired by a my experience in hospitality and my lifelong passion for street food around the world (in particular the streetfood cultures of Asia and America). Launching in Summer 2017 we aim to appear at numerous festivals and outdoor events in the Netherlands's well as several fixed locations in addition to offering a tailored catering service to private and business customers.

We strive to deliver high quality, locally sourced and always freshly made dishes inspired by famous street foods of the world. We will offer limited menus at larger scale events in keeping with one of our street food concepts, and rotate the menus seasonally and dependant on the event. Our signature menu concepts will include Asian Streetfood, Gourmet Sliders, Fish n Chips. It is the aim to expand the brand with a number of food trucks that can ultimately be dedicated to each of our street food concepts.

The brand image must be modern and sleek, while also being playful and approachable (as suggested with the Hangry brand name). We take our food seriously and have developed recipes and menus with emphasis on quality but we our driven by the idea of making people happy by creating memorable food experiences. The logo must be simple but attractive and the colour scheme must be eye-catching as it will be visible on the truck itself and often in direct competition with several other food trucks. The logo will also be developed into a full design for the food truck itself which will eventually be painted and wrapped with the design.

The logo must be able to work across a number of platforms and will be fundamental to the marketing of the food truck. It will also be printed on the food wrapping and containers as well as used on the website and marketing materials.

things i'd like to include in the logo/design : a bowl / street markings, road / animals like pig, cow, chicken / maybe a cartoon animal or monster ('Hangry monster'). obviously doesn't have to include everything but these are things that resonate with the brand. I also really like the image style of Magic Rock brewery (please google it to see the designs of the beer cans/ bottles). I would like to incorporate something like this look/feel into the hungry street food brand.


***please check out the the following pinterest boards for an idea of the style and the application of the logo. i have also attached some sketches of my own for inspiration, but i am no artist, please only use for inspiration.

***you must copy and paste the following links and remove the [DOT] between 'nl' and 'pinterest' and replace with a .

otherwise the links to pinterest boards will not work.


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ttps://nl[DOT]pinterest.com/jordielucas/food-trucks/
https://nl[DOT]pinterest.com/jordielucas/branding/
https://nl[DOT]pinterest.com/jordielucas/packaging/

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