Het begon allemaal met een idee...

Behoefte

We ask you to design the bottle of our Vodka. We have a blurry image of how we want our bottle to look like. We want you to clarify this image for us by using your skills and imagination.
We hope this is the beginning of something great, we'd love to have you for further business opportunities.

Keywords we have in mind for the design are the following, but not limited to:

* High-End
We want our Vodka to be a component of a luxurious lifestyle. Whatever the social and financial status is of our consumers, when people buy our Vodka - They should feel high-end.
The bottle itself should be distinctive, iconic and highly recognizable. So that there is a minimum of marketing needed.

* Handcrafted/Authentic/Artisan-made:
Our vodka will be distilled in a traditional way. We want our bottle to embody this. We want the people buying our Vodka to feel like the bottle has been made with much care

* Modern/Simplistic/Contemporary
Our target-group are people between the age of 18-35. People who follow the latest trends.
Our bottle should be appealing to this group of people. So, even though we want it to look traditional/handcrafted/authentic - the bottle must have a modern touch.

Play with the typography, the form of the bottle - give it your own twist.

Bedrijfsomschrijving

Our story is that of three friends who believe to know the Dutch market very well. We want to develop a high-end Vodka brand suiting the needs of the modern, fashion loving, luxurious person.
The name of the company is V for Victory.

Doelgroep

Kleuren, favoriete logo's, must haves

Bottle:

- Even though we want you to run your artistic mind beyond limits. The bottle should still be mass produceable.
- The bottle should be Matte-Black with golden accents.
- We attached an example of a bottle, which we think is nice - but this is optional. We welcome your own take on the form-design.
- The bottle should of course contain the name of our company somewhere in a nice place.
- On the backside of the bottle, a story will be told about our identity. At the top and the bottom of this story should be a small monogram, representing V for victory.
- We need you to be able to give us the bottle measurements so it can go into production, the content of the bottle is going to be 0,7 Liters.

Emblem:

For the emblem the requirements are for it to be :
- Make use of a laurel in the emblem.
-non-polished gold(see attached of example)
-should be centered approx. 60-70% of the height of the bottle.
-The focus of the logo should be on the V surrounded by some ornamentals
(Laurel, floral etc etc., use your artistic imagination)
-Everything about the logo should be very detailled.
-The bottle is going to be made of glass, and the logo of a metal. So the logo is not going to be imprinted into the bottle, but is going to be placed on it.

Keywords for the logo are:

- Royal, Ornamental, Floral, Detailled, Artistic