Het begon allemaal met een idee...

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Hello,
I think if I use "O" like magnifying glass it will be too busy to put pear and wheat halm in it. Also they will too small and difficult for understanding. This is the reason why I don't put nothing in it. But I think in this way Loek expresses the looking and Food the food.

Let me know what do you think,
Krisi

I see what you mean krisi... we can keep it simple like this, or make the inside of the O in Loek larger than the other letters (so it is magnified..) and then put a wheat halm in it,...
And the two OO in food: the fruits are not yet so clear; what about making one O all solid red and a green leave stick out like a leave so it is more clearly a tomato, and similarly for the other O in solid green e.g. as apple (with also leave/little stem stick out of the O)... or another fruit or veg that you think can be depicted well and clear. what you think?

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Hello,
here how it looks like with "e" as a magnifying glass.
I am not really sure if it's look better....I don't know if it's enough readable.

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Hello,

I make one version with apple and second with orange.

Let me know what do you think.

Regards,
Krisi

excellent! we may still play with font - what y9ou think; keep it slick like this?

I think we should keep font as simple as possible because it may become too busy (if you know what I mean). We have too much elemnts inside this logo and best way is to keep font style like this ( my opinion). Still if you have some idea that you want to see is not a problem.

i agree indeed - keep the font. One more idea to make it perhaps even smarter: use not the O, but the e (in Loek) for the magnifying glass. The circle wil then not be fully closed, and for the horizontal line in the letter e you can put the wheat halm (horizontally).. What you think?.

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nice! could you make the handle more slick / just one same thickness;? And I wonder: if you use the first O in Loek for the magnifying glass with handle (and inside have like a pear instead of the wave, and a wheat halm instead of the leaves), and the OO in food to show 'food' e.g. a tomato and apple..? what you think? then Loek expresses the looking and Food the food..

and what is your ideas for font? the current one is slick a formal - could be good. or something smoother - to go better with the subheading font (which can be a bit larger maybe?

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and here one more version...

I got an error message - not sure you got my last thoughts.. To be sure I send again: ""One more thought: perhaps the spoon is too much 'restaurant'. Why not change it to a magnifying glass? for the round glass itself you then use the round shape you had in the beginning. And "Loekintofood" and "understanding nutrition" go underneath the handle. Handle can be to the right or to the left.. what you think?"

I receive this message. Tomorrow I will make version with magnifying glass.

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Hello,

here new version of logo with whole spoon.
Let me know if you want to change something more.

Regards,
Krisi

very good - i think the horizontal spoon works better than the vertical one... I need to think now what to do - will get back to you, thx

Ok. Thank you

One more thought: perhaps the spoon is too much 'restaurant'. Why not change it to a magnifying glass? for the round glass itself you then use the round shape you had in the beginning. And "Loekintofood" and "understanding nutrition" go underneath the handle. Handle can be to the right or to the left.. what you think?

Not a problem. I will work on it.

I got an error message - not sure you got my last thoughts.. To be sure I send again: ""One more thought: perhaps the spoon is too much 'restaurant'. Why not change it to a magnifying glass? for the round glass itself you then use the round shape you had in the beginning. And "Loekintofood" and "understanding nutrition" go underneath the handle. Handle can be to the right or to the left.. what you think?"

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very appealing. I see water, plant - and egg. And the spoon..:-) Now, I had in mind: turn the spoon 90 degree, draw the whole length of the handle, and put the words under the length of the handle.. what you think?

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Hello,

here new variation of logo.
Let me know if you want to change something.

Regards,
Krisi

i like the look of it, and the colours.
I am thinking though it is now kind of "agri" - not so clear it has to do with food. what about getting a spoon in, make the current circle into ellips as part of a spoon? and the name and subtitle under the spoon handle?

Hello,
thank you for your comment. I can make this changes but your contest is already finish. If you give me your personal e-mail I can send you some version with spoon in it.

Regards,
Krisi

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well done - nice blue/green water/plant combi. yellow (sun) and red (fruit) are also nice, but would make it into a rainbow... perhaps too much?. Could work more with the font maybe. And perhaps there is a way to show that loekintofood can be loek into food, but also 'looking to food. And "understanding nutrition" would be good to include