Logo for small strategy consulting firm

Wilko

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  1. Adri.Kraa@gmail.com zegt :

     looks great!
     pls tell me your thoughts behind it. What does it represent? How does it symbolise our firm's approach and vision on strategy consulting?

  2. Wilko zegt

     Hello,
     At first the logo represents the "S" and "I" of your company name "Strategies Inc".
     More subtly you can see a figure (the "i") which moves forward and encourages us to follow him with his right arm (part of the "S").
     Maybe I should extend the "i" or thicken to make it more visible ...
     Do you see what I mean?
     
     Sincerly
     Stephen
     

  3. Adri.Kraa@gmail.com zegt :

     aha!
     Yes, I got it. Took me a while to change perspective (like that picture of a young woman and a old witch all in one...). Brilliant, don't change that!
     
     Just thinking what more messages/symbolism we could incorporate in the picture so it becomes an even stronger story.
     I especially want to get the word "incorporated" symbolised in the picture because it is not just a name but our differentiating consulting approach: we follow an holistic approach when creating strategies: incorporating insights from Trends, Market, Consumers and the Company itself. The resulting strategies that we will advise on will then be incorporated in the fabric of the company and its environment. They fit. They are not separate or stand-alone. But integrated, part of the whole and coherent. etc etc
     How does that work with your logo?

  4. Adri.Kraa@gmail.com zegt :

     We have been looking more at it and the votes are spread... We like it but are not sure if it is too 'busy' and not simple enough to come across on a business card.
     Can you see if you can simplify it a bit so it will work when printed in small (on business card as example). Maybe less colours, no shadow. Do you need the dark bit in the mid part of the S?
     
     As for the words we can change that later as we like some of the other designs more (all capitals, the subtext bit larger. Dots in between the subtext. Maybe different colour between STRATEGIES and INC.?)
     
     Pls send your next version!

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  1. Toelichting van de designer Wilko:

     Hi, I'm glad to be on the top 3 :)
     Ok I erased the shadow effect and put simple colors as you wanted. Moreover I put dots between every words on the baseline. I hope that's what you meant.
     Sincerely
     
     Stephen

  2. Adri.Kraa@gmail.com zegt :

     thanks stephen. we will have to decide tomorrow. after that we probably want some final tweaking (like darker colours: pure orange and the blue that is opposite/complement, no dot at start of subtext, etc)
     would you also be able to use it in a further assignment on house style on bus card and website?

  3. Adri.Kraa@gmail.com zegt :

     thanks stephen. we will have to decide tomorrow. after that we probably want some final tweaking (like darker colours: pure orange and the blue that is opposite/complement, no dot at start of subtext, etc)
     would you also be able to use it in a further assignment on house style on bus card and website?

  4. Wilko zegt

     hi, yes of course I will do it

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  1. Toelichting van de designer Wilko:

     Another colors!

  2. Adri.Kraa@gmail.com zegt :

     Hi Stephen,
     We like the other colours better, that design is in our top three.
     Only concern is still that the logo ( colours) might be too complex ( they are not unicolour but shaded are they?). That will be more difficult on other media in our house style.
     Can you simplify , or are they already simple ?
     Small points: can you put the dots in subtext lower ( like a full stop) and then after each word - like end of sentence.
     Will it look good if subtext is aligned with the name ( just as ' long'), they could be a bit bigger to make it easier to read on bus card.
     Thanks

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  1. Toelichting van de designer Wilko:

     Hello,
     I have considered your comments and I made these creations.
     Sincerely
     Stephen

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