Het begon allemaal met een idee...

Dear Miriam,
thank you for your message ;) Attached the revision with the changes you asked for. I will see if I'll have another idea that might catch your attention ;) Kind regards, Dagmar

Thanks Dagmar; love it! no need to come with other ideas. :) We were just wondering about other colors.. (though we like this one very much!). What would your suggested color be?
THANKS!

Hi Miriam,
attached some color combinations I like, I'm more a fan of covered colors in this context ;) Let me know if there's one you prefer, so I could still prepare the inverted versions for this and load them up before closing, greetings Dagmar

Good morning Miriam,
attached one more variation, where the sign works both ways, as "A" as well as a "K". Kind regards, Dagmar

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Good evening Miriam,
just two more ideas, playing with the meaning and the visual of a pentagram, which stands for the golden ration and the circle of life... Curious what you think about that, kind regards, Dagmar

Hi Miriam,
attached the last design in the purple color as requested and an according housestyle example, to show, how it would look like in use ;) kind regards, Dagmar

Awesome. Thanks. Don't want to be too much trouble, but could we ask you to connect the KA-eye symbol, as it was in the first design? It is now a separate line from the A.
And could you also show the logo with the KA symbol in one line, like you did with the previous purple/pink design?
Hope it is not too much trouble; we love them both, and try to decide wisely. :)
We like the color you used here, since it is friendly, strong but also feminine. But do you perhaps have other examples as well?
Thanks so much for your trouble!!

Good morning Miriam,
attached a new revision of my last proposal, let me know, if there's anything else I can improve ;) Best regards, Dagmar

Thanks Dagmar, this is great. We love both your last designs; this with more emphasis on the eye-symbolism, but with somewhat less easy-to-read A. We'll have to check with others if for them it still reads ' knowlage'.
we like both colors, so that's also a difficult choice! We're gonna consult a few people to hear their first impressions!

HI Dagmar, could we request this logo in the pink/purple color below? :) Thanks so much!

Good morning Miriam,
thank you for your feedback. I just uploaded a revision of my last proposal, using the same typo for both parts of "knowlAGE" and also using the "K" and"A" for a reduced symbol. Maybe this way it seems more consistent to you. I also turned the "A" the other way round, so the "A/eye" is heading towards future. Curious if you like this one more...
Looking forward to your new feedback, greetings, Dagmar

Thanks Dagmar, this is really nice. I like the strong KA symbol, and the change of the font. It now reads as one word, with still additional emphasis on the 'age' part. I'll have my partner look at it and discuss it further! Thanks again. I'm very happy to see this. :)

Good morning ;)
Attached a new idea, simply typographic. Kind regards, Dagmar

Thanks for the new design Dagmar. It's nice, more elegant than the previous, thanks. I like the A this way, reminding me of an Eye or a play-button, for me referring to ' the way we look at/see older persons', and 'moving forward' Though I also like the use of the two colours in the first.
However, I'm not reallly sure about the logo as a whole; it might be separated into two separate words too much, instead of (also) reading one word. Not sure yet.. Going to sleep on it for a night. :)

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Dankjewel voor je ontwerp! de uitstraling is wat ons betreft te lomp, is er een manier om het iets zachter te maken? Heb je mogelijk nog een andere suggestie voor het beeldmerk? Vinden de A op zich mooi gebruikt zo, maar ik heb persoonlijk nogal gamecube associaties..
dank je!

Thank you for your feedback ;) The idea was to use the "A" as a pyramide, which symbolizes ancient knowledge and wisdom. I will try to find a way to transfer it to a lighter visualization, kind regards, Dagmar Lange

thank you! looking forward to your next idea!