Hangry! Streetfood. Logo and Brand style required for new food truck / caterer
Wedstrijd gegevens:
Pakket brons
- Wedstrijd van: jordielucas
- Categorie: Logo & Huisstijl
- Totaal budget: € 319.00
- Datum start : 02-05-2017 10:49
- Datum einde : 09-05-2017 00:00
- Status : Beëindigd
- Benodigde formaten: jpg,ai,pdf
- Relevante bestanden: Geen
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Beschikbare talen:
- Aantal inzendingen: 36
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Respons opdrachtgever:
laag hoog
Behoefte:
"Hangry Streetfood" is a brand new food truck and catering service that delivers high quality modern streetfood. It is inspired by a my experience in hospitality and my lifelong passion for street food around the world (in particular the streetfood cultures of Asia and America). Launching in Summer 2017 we aim to appear at numerous festivals and outdoor events in the Netherlands's well as several fixed locations in addition to offering a tailored catering service to private and business customers.
We strive to deliver high quality, locally sourced and always freshly made dishes inspired by famous street foods of the world. We will offer limited menus at larger scale events in keeping with one of our street food concepts, and rotate the menus seasonally and dependant on the event. Our signature menu concepts will include Asian Streetfood, Gourmet Sliders, Fish n Chips. It is the aim to expand the brand with a number of food trucks that can ultimately be dedicated to each of our street food concepts.
The brand image must be modern and sleek, while also being playful and approachable (as suggested with the Hangry brand name). We take our food seriously and have developed recipes and menus with emphasis on quality but we our driven by the idea of making people happy by creating memorable food experiences. The logo must be simple but attractive and the colour scheme must be eye-catching as it will be visible on the truck itself and often in direct competition with several other food trucks. The logo will also be developed into a full design for the food truck itself which will eventually be painted and wrapped with the design.
The logo must be able to work across a number of platforms and will be fundamental to the marketing of the food truck. It will also be printed on the food wrapping and containers as well as used on the website and marketing materials.
things i'd like to include in the logo/design : a bowl / street markings, road / animals like pig, cow, chicken / maybe a cartoon animal or monster ('Hangry monster'). obviously doesn't have to include everything but these are things that resonate with the brand. I also really like the image style of Magic Rock brewery (please google it to see the designs of the beer cans/ bottles). I would like to incorporate something like this look/feel into the hungry street food brand.
***please check out the the following pinterest boards for an idea of the style and the application of the logo. i have also attached some sketches of my own for inspiration, but i am no artist, please only use for inspiration.
***you must copy and paste the following links and remove the [DOT] between 'nl' and 'pinterest' and replace with a .
otherwise the links to pinterest boards will not work.
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ttps://nl[DOT]pinterest.com/jordielucas/food-trucks/
https://nl[DOT]pinterest.com/jordielucas/branding/
https://nl[DOT]pinterest.com/jordielucas/packaging/
Bedrijfsomschrijving:
Doelgroep:
Kleuren, favoriete logo's, must haves
Axel Sonnet
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Toelichting van de designer Axel Sonnet:
Variation on layout
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Axel Sonnet zegt
Thanks for your feedbacks! Do you have any suggestions on colors or anything ?
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jordielucas zegt :
like the colour variation here as well. question, what colour do you suggest would work as a background, i.e. as the main colour for the food truck, if this logo is printed over?
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Axel Sonnet zegt
What color is your truckfood ?
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jordielucas zegt :
depends on the design, i'm going to spray it
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jordielucas zegt :
so it can be any colour that works with the logo and colour scheme of the design
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Axel Sonnet zegt
ok great, i make a proposal
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jordielucas zegt :
bright colour is better i think, attracts more customers. black is not good colour for food trucks :)
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jordielucas zegt :
i think this one
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Axel Sonnet zegt
Hello @jordielucas, do you want me to make some other variation before contest closes ?
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Deze wedstrijd is gesloten. Commentaar geven is niet meer mogelijk.
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Toelichting van de designer Axel Sonnet:
Another "dark color" scheme moodboard
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Deze wedstrijd is gesloten. Commentaar geven is niet meer mogelijk.
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Toelichting van de designer Axel Sonnet:
Hello @jordielucas, here is some truckfood color paint tests.
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Deze wedstrijd is gesloten. Commentaar geven is niet meer mogelijk.
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Toelichting van de designer Axel Sonnet:
@jordielucas, here is a "light cream" truck color, i'll make other proposal tomorrow.
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Deze wedstrijd is gesloten. Commentaar geven is niet meer mogelijk.
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Toelichting van de designer Axel Sonnet:
Hello @jordielucas, here is my design with this "hangry" mascott that describe the 3 notions : angry + city/street and hunger.
Let me know if you like it ! -
Deze wedstrijd is gesloten. Commentaar geven is niet meer mogelijk.
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Toelichting van de designer Axel Sonnet:
Hello @jordielucas, here is my design with this "hangry" mascott that describe the 3 notions : angry + city/street and hunger.
Let me know if you like it ! -
Axel Sonnet zegt
If you like the concept of the angry mascot with building tooth i can make other variations with other character design.
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Deze wedstrijd is gesloten. Commentaar geven is niet meer mogelijk.
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Toelichting van de designer Axel Sonnet:
Hello @jordielucas, here is my design with this "hangry" mascott that describe the 3 notions : angry + city/street and hunger.
Let me know if you like it ! -
Deze wedstrijd is gesloten. Commentaar geven is niet meer mogelijk.
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Toelichting van de designer Axel Sonnet:
Hello @jordielucas, here is my design with this "hangry" mascott that describe the 3 notions : angry + city/street and hunger.
Let me know if you like it ! -
jordielucas zegt :
great, really like it
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Axel Sonnet zegt
Which one of the 2 ( rated 5 stars ) would you like the most to go on with color variation ?
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jordielucas zegt :
not sure, really like them both
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Axel Sonnet zegt
Ok,i'll make you some preview on a footruck with both version tomorrow, have a nice evening !
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jordielucas zegt :
okay great. thanks, you too
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Deze wedstrijd is gesloten. Commentaar geven is niet meer mogelijk.
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